![]() ![]() "As an added precaution, the Oreo packs are wrapped in mylar, which can withstand temperatures from -80 degrees to 300 degrees Fahrenheit and is impervious to chemical reactions, moisture and air, keeping the cookies fresh and protected for years to come," Oreo announced, per CNET. Now, according to the video, the small concrete bunker - which took inspiration from other doomsday shelters in the area including the Seed Vault - holds a stockpile of the iconic cream-filled cookies and a copy of the recipe. In a promotional video full of dramatic performances one might expect from a disaster film, Oreo explains that the idea came from someone who tweeted at the brand asking who would save the Oreos in the event of an asteroid impact. Nevermind that the asteroid poses absolutely no danger to anyone on Earth - there are cookies to save! And, well, a marketing opportunity to be leveraged. Specifically, CNET reports, the stunt is a response to the "Election Day asteroid" scheduled to pass near Earth on November 2. In a dazzling demonstration of a company having its priorities in order, Oreo says it built a concrete vault in Norway to protect its cookies from the apocalypse. Our Instagram post that showed the special OREO packs wrapped in protective casing drove 72% more engagements than OREO’s benchmark," according to Shorty Awards.Snacks for the end of days. Talking about the amazing response that they received from the campaign, the brand said, "We created more than 40 pieces of multi-platform social content which resulted in nearly 4MM organic impressions, 324K+ video views, and 178K+ engagements in only five days. The Global OREO Vault is real, even if only in the hearts of OREO fans and followers. ” A user asked, how am I supposed to get into the Oreo doomsday vault during the apocalypse if there’s a secret code to get in?” Another wrote, “Oreos built a doomsday bunker… they know something we don’t,” as reported by HITC. They dropped everything to save OREO cookies. People on the internet had more questions about the vault. The Global Oreo Vault, situated in the Arctic Circle, was constructed to protect the brands beloved recipe and cookies against both natural and manmade disasters. But how? By building an asteroid-proof vault in Svalbard, Norway, filling it with a stockpile of OREO Cookies, and documenting the entire journey along the way." The brand said, "It was our civic duty to take the potential threat seriously and to work day and night to protect the future of OREO Cookies for our civilization. ![]() So that no matter what happens in the coming years, Oreo cookies could be safe for people to have. With that in mind, Oreo grabbed some land right down the road from the Svaldbard Global Seed Vault and built its own Global Oreo Vault. However, Oreo decided to take it seriously and built the vault. ![]() They had clarified that it wouldn’t be a concern as it would disintegrate due to its extremely small size. It is based on NASA’s announcement in August 2020, they had said that a “very small” asteroid called 2018VP1 had a 0.41 percent chance of entering the Earth’s atmosphere in the first week of November. Once we finally revealed the Global OREO Vault, a burst of activity across OREOs social channels drove video views and sparked buzz. They said, “As an added precaution, the Oreo packs are wrapped in mylar, which can withstand temperatures from -80 degrees to 300 degrees Fahrenheit and is impervious to chemical reactions, moisture, and air, keeping the cookies fresh and protected for years to come.” The videos talk about an asteroid hit on Earth. It included Oreo executives in the advertisements and the brand had gone the extra mile to make sure that the cookies are safe inside the vault. The brand said that the facility has the Oreo recipe and a large stockpile of cookies. ![]() While announcing its Global Oreo Vault the brand called it, really real, though its smaller than the seed vault. Oreo released a bunch of videos on YouTube about the vault. Oreo has already thought through it and built a Global Oreo Vault in 2020 right down the road from the seed vault. Imagine being in a fallout scenario and going to war over this vault because you think Oreo was such a giant name it must have treasures, only to find its full of processed cookies.- Subscribee Labs □□ December 28, 2022 If you’re questioning ‘how’ or ‘why’ well, get this: Oreo built a Global Oreo Vault, in 2020, which resides only down the road from the Svalbard Global Seed Vault that was built in 2008. ![]()
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